The non-generic AFA report 1 – Alternative reporting of the festival

Thank god I did not have to queue up for the festival. MEDIA pass is totally awesome.

First, I would like to qualify my words by stating that there is absolutely no malice against cosplayers, figurine lovers and anime merchandise lovers. However, I think that there will be enough anime blogs out there ready to post all the cosplayers, figurines and gundam pictures that you ever want. For me, I believe that those things would always be around in every single anime convention. Sure, there might be cosplayers doing different characters, but I do not see the point. They will be there every anime convention. They won’t run away.

However, there are things in the AFA08 that are more unique in an anime convention. These are the things that I will be reporting on, and I hope that you take some time tomorrow to check it out. In order to hook you, I praised ODEX in this post. Check out why.

ODEX: Booth E01 – E06


Yes, the well hated group in Singapore has a corner for all its merchandise. You can troll them all you want, but the truth is that they have been making an absolute good job for local anime during the past 6 months. It is probably true that Singaporeans easily flame the living lights out of ODEX when it screwed up with the PR. They did, it was terrible and I have no qualms joining in the furore one year ago.


However, we are often quiet when it does well in things. The display posters of Skip Beat, Casshern Sins and Toradora is evidence that anime companies can keep pace with the “fansubbers” and provide content that is of decent quality. ODEX has actually done something seemingly impossible, from the continual denial that it’s possible by American anime companies. I am not saying that they have suddenly become angels all of a sudden. Their PR campaign is completely off Do pay them a visit, and of course the DOMO compels you to visit them. Of course, stay tuned to OKTO and watch the series. I know I am.

Animax’s LAMB: Booth D03


Of course, our very own Animax Asia is going to release their first anime in the form of Lamb. Check out the website about the story. I was quite bought into the idea since one of the themes in the anime was about environment conservationism, an issue that would be of growing importance when resources on Earth become limited. Sorry, I have been reading too much of “Hot, Flat and Crowded” by Thomas Friedman.


Anyway, go to the booth to look at the story board of the first few chapters. It’s definitely interesting to see how anime is built up through storyboard. Also, I must admit that I found the song by Click Five (or was it the Simple plan) to be totally off for a series I expect to be bittersweet. I am hoping that it will not be a stinker because it is one of the few special things for Animax. I have not seen any actual animation for the series though, but the animation is in safe hands. Hopefully, it will do well. Let’s hope for the best.

Hexa Project: BOOTH F02


I bet many of you will be scratching your head, and wondered if there is actually such a booth. Let me assure you that there is, and it is in fact one of the key attractions for me. Hexa Project is a non profit organization that is established in 2005. The lady above is in fact the director for their latest project, and they are toughing it out as an independent company. It’s really a pity that I spoke little Japanese because I was really hoping to know more about the company in general. There is a translator at the booth though, so you can ask her for questions.


Nonetheless, they really have very cute merchandise (I still don’t know if they are for sale too, so you could ask that for me). They also offer a CD for some of their animation clips. It’s really interesting, and I urge you to take some time to take a look. It’s worth spending 10 minutes away from whatever you are doing in the conference to pay them a visit, ask some questions and learn a bit about the independent industry players.

Tomorrow, I will continue my coverage of the atypical AFA report 2.

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  1. Posted November 22, 2008 at 10:17 am | Permalink

    An interesting statement made during industry seminar’s panel discussion was that the DVD market is almost non-existent in terms of sales, due to ahem piracy. Would Odex’s showcase prove otherwise?

    I passed by Hexa Project a few times but didn’t bother to stop by. Will check it out later, and have a chat with the lady director.

  2. SoSo/Karin lover
    Posted November 22, 2008 at 10:59 am | Permalink

    If i have to choose between a anime licensed by Odex or a North American publisher, i go for the latter for one reason, Quality and Extras which the former lacks i heard.

  3. Posted November 22, 2008 at 11:04 am | Permalink

    I saw Hexa, but had no idea what they were for. Also I would agree that Xedo indeed has been trying, but probably there could be good and bad things to be said about them still. I, for one, have no real comment one way or the other now, except in a joking manner.

  4. SoSo/Karin lover
    Posted November 22, 2008 at 11:05 am | Permalink

    Actually that was 2 but you get my point.

  5. Posted November 22, 2008 at 11:07 am | Permalink

    For a case against Odex (I believed there is still an ongoing discussion to fight the companies now that are WOS-ing the current victims), I shall take a look none other than Aria: The Animation. I bought that for a cool price of S$69.90, plus freebies, and it’s a complete season.

    Oh, well. Media pass. Glad you have a solid presence in the Internet.

    P.S: Nice sacrifice.

  6. Posted November 22, 2008 at 11:31 am | Permalink

    Darn, didn’t manage to see you amongst the crowd!

    But yeah, I refused to take photos of cosplayers for the same reasons. :\ Oh well.

  7. Posted November 22, 2008 at 11:55 am | Permalink

    Odex’s Code Geass release is really not that bad… a talk with Sing informed me that the Beta Tape is actually Bandai’s version. So you get the same Subtitle and quality as the R1 produce.

    And we did a little interview with Hexa project… and She(oh no, lost her name card) asked me how i got to know Black Lagoon… which was not available in Singapore… Yikes… shouldn’t have used the word illegal… so dumb… But i still got a Hexa Project Demo Cd… yay!

  8. Posted November 22, 2008 at 5:49 pm | Permalink

    I was in the convention today. Not really buying anything though, but it was the first time visiting an anime convention. And it was rather…bittersweet. With both good and bad experience.

  9. Posted November 22, 2008 at 6:11 pm | Permalink

    Hexa! I went pass it wondering what on earth it was about. The odex booth was good but seriously they should consider changing their name. I won’t buy anything from them as long as the name is still odex (psychological thing). I find the convention not very value for money though. They should have more booths.

  10. kanzaki
    Posted November 22, 2008 at 9:07 pm | Permalink

    If Odex does a good job eventually, then I would have no problems buying their products. I am pretty open-minded in this. While the odex VCDs I have seen are mutilated, probably some DVDs, since I have only seem some, seemed to be comparable to at least R3 releases. I’m new to this, so I am not sure what is considered good quality, but the animation itself doesnt look bad. Btw the code geass dvd had extras too. Perhaps they will build up their credibility from now on.
    but why is their website still down?


    Yeah i agree, there is too much negativity associated with the name odex. But at the same time to bring in the likes of Toradora, Skip beat, geass and gundam I would say its not a bad attempt.

  11. Posted November 22, 2008 at 11:59 pm | Permalink

    Yeap, the posters put up by ODEX were quite impressive. However, the current okto channel sensors quite a fair bit of Gundam 00 and another anime.

    Episode 1 Gundam 00 first two minutes featuring child warfare was totally cut off…Yea sure, beta tape BEFORE censoring.

  12. Posted November 23, 2008 at 12:46 am | Permalink

    Yes. The censor got me quite upset. The anime is already showing late at night. Is there a need to censor it? And that part about the setsuna was fairly important too.

    @kanzaki I still say Odex need to change their name. It will help them in building credibility for me at least.

  13. Posted November 23, 2008 at 1:49 am | Permalink

    Well the censoring isn’t really up to ODEX but rather up to the authorities in Singapore.

  14. kanzaki
    Posted November 23, 2008 at 6:54 am | Permalink


    The odex dvd release does seem to show at least one of the censored scenes, so I assume they show the rest.

    The child warfare was sure to be cut off though because it may be offensive to muslims because of the similarities to terrorism. I suppose it is just being tactful.

  15. Posted November 23, 2008 at 8:13 am | Permalink

    @Rain: I was actually way too late for the industry talk. Glad of it. Hopefully today (afa ended already), you did get a chance to visit the stall.

    @Soso: haha. Well, I think that I might not buy any DVD as yet (they have not released skip beat, and I will buy it from them) but I think that they have done a few steps in the right direction. If only ODEX bothers to reach out to some anime bloggers, websites or alternative media, that would be great.

    @Panther: Heh, that is why it is so interesting. I rather go find out more about Hexa than take pictures of cosplayers. Sure, they are cute and all, but I am out of that phase of life.

    @TP: Very true. I am not exactly going to say that ODEX is now the most awesome company ever. Never, you will probably have to force me at gunpoint for me to say that. I am merely saying that they are doing stuff that most anime companies said it’s not possible. They are showing recent shows.

    You know, Tp, i think any tom, dick or harry got a media pass. As long as you applied through their website, you will probably get it, i think.

    @Soshi: HEH, cos i was hiding. I generally like to do informal interviews with the industry players. They are the interesting group.

    @Tueac: Wow, that’s really nice. Any chance of it posting on your blog. Please tell me when you do.

    @RV: Ya, are you going to post some pics of those cosplayers. I took almost 0 pics. Only took 1 because the green hair fetish compelled me.

    @Elva: heh, i think the brand name of ODEX cannot be changed that easily. It’s really a pity with the amount of dorama they generated from that fiasco that the good things they have done for the local anime industry is clouded.

    @Kanzaki: Hmm, I actually don’t buy DVDs (i do buy it very occassionally for gf), so I am not too sure about quality. Yep, their site seems to be eternally down for some reason.

    @Loba: Ya, I don’t watch gundam00, so I have no clue at all. Censorship is probably out of their hands since they have to follow broadcast rules. You know how dragonic those rules are in our Singapore free-to-air tv channels anyway.

    About the muslim part, it’s rather blatant, so they really have to get rid of it.

  16. Posted November 23, 2008 at 11:58 am | Permalink

    That explains the insane amount of media pass-holders in this AFA.

    Education takes time, I guess. I take a cue from a tabletop series,


  17. Posted November 23, 2008 at 4:23 pm | Permalink

    Censorship is not done by the distributors. Rather it is done by the channel airing it.

  18. Posted November 23, 2008 at 5:37 pm | Permalink

    HOLY SHIT!May’n’s performance was awesome! Too bad couldn’t take any pictures though (ok fine.. I managed to take a boob and crotch shot while my friend managed to get a autograph session pic). If you want you can read about it here..

  19. SoSo/Karin lover
    Posted November 23, 2008 at 9:35 pm | Permalink

    Then again i be willing to buy Odex DVD’s if they include Marimate with Animax-Asia English Dub. I saw the two seasons of Mairmate in English dub and i particularly enjoy it. If they manage to get it (since Animax-Asia HQ is at Singapore), then they got my vote of approval.

  20. Posted November 24, 2008 at 5:34 am | Permalink

    *gasp* you actually wrote something about AFA!?!? and _|_ your media pass >..<“

  21. Briar
    Posted November 24, 2008 at 5:57 am | Permalink

    I’m too lazy to find out… but why do you have a MEDIA pass, Impz? Since when did you become part of the insane occupation?

  22. Posted November 24, 2008 at 10:15 pm | Permalink

    I see…too bad about the censorship then. Suck thumb hard.

    Hm, if ODEX can’t change their names…perhaps they need to have a makeover of the top brass, let some youthful, charimastic guy be the new spokesman or something.

3 Trackbacks

  • By Moe Check! » AFA 08 - The Last Day on November 23, 2008 at 8:43 am

    […] to blog about other than the May’n concert (or merchandising of various moe-blob anime), so Impz will just have to be […]

  • By Kyouran Kyōdai » Anime Festival Asia 08, Day 2 on November 24, 2008 at 5:10 pm

    […] Banzai Effect (oOgA) (Day 1, Day 2, Cosplayers Galore) A.K.X.D.  (AK-kun) e-jump The Banzai Effect T.H.A.T. Anime Blog (Impz) Raven’s Random Rants Nipah Express 0ne Stifler […]

  • […] is the second part of the AFA report by Impz. Check the previous report as well! As usual, the same warning applies. If you wish to see your cosplay pictures, you can go […]

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