I was sitting down doing my thesis when I realize something interesting. In real life, we often see the establishment of companies that has been here for a longer time to be more credible/popular/richer compared to new startups. That is the basic theme of “barriers to entry”, in which older companies are already entrenched in the market and creates barriers for new entrants. However, with the Internet, it seems that age of a blog/website no longer matters. Content and who you are linked to seems to be the key to gaining credibility online. What has caused this major change?
I am just questioning whether this represents a complete change in the way that the online economy functions. It does not matter anymore whether you are in the Internet for 5 years. You are likely to be oust within 6 months for a young upstart if you do not innovate and create new and exciting content. It’s no longer that easy any more, huh? As you can tell, I am mostly working on my dissertation paper lately to prepare for the 8th World Media Economics academic conference in May 18-22th and also on another project that I will inform the kind readers. This is why I am not replying lately. This will change after the Spring Season starts, because I am feeling sad I have nothing to write about.
So, for a parting question, what do you think is the main driving factor to get popularity? Is it content, being here for a long time, who you are linked to or some other factor? If you can only choose one of the three factors in your blog, what will you choose?