A reluctant Mei persuades Yamato to accept a modelling job with another girl…
Right. I admit it. This is now officially my ‘Guilty Pleasure’ anime of the season. Like my mother and her dodgy StarPlus doramas, I know that this is mindless fluffy melodrama that shamelessly caters to a specific female demographic. In this case, a youthful (sorry, mum) girly demographic in all of its angst-ridden, wish-fulfilment-seeking glory. Not only do we have the bland self-insert heroine who is painfully shy and insecure, but is actually secretly utterly adorable and a good person and who is always right and is nice to cats and who has Mr Most Popular Bishie hanging onto her every mumble, but we now also have the bitchy bimbo love rival who is no doubt poised to show the world that model looks and slutty boots are no match for a model of virginal virtue. So… Predictable? Well, yes. Bad? Actually, far from it. You see, where something like Bokura Ga Ita, Peach Girl, Itazura na Kiss (etc. etc.) made me continuously eye-roll at the stupidity of all of the characters who threatened to remain scurrying forever in a hamster wheel of misfortune, Sukitte Ii na yo reminds me increasingly of Kimi ni Todoke. Hell, it even has a ‘determined Sawako’-esque chibi-Mei at the end of every episode looking awkwardly adorable, and an equally (albeit at times rather perverted) adorable cat to add to the adorableness quota. Lovely. Not that it’s anywhere near as good as Kimi ni Todoke (which, imo is utterly charming), however, what it lacks in originality, it more than makes up for in consistency. And it continues to have the occasional, but very satisfying kyaarific moments that are the stuff of sparkly shoujo heaven…
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